St Austell Wines has a new contemporary look which incorporates the heritage of the business through archive photos coupled with bold illustrative colours. The brewery’s design team asked me to create a range of patterns that bring to life the variety and depth of their wine tasting notes. The process Abstract art can be very subjective so the challenge was to have an objective logic to the process. Patterns were reduced to basic elements and the result is toolkit of elements that can be used to create any number of patterns.