Using sport to inspire children to write
How do you inspire reluctant young writers to pick up their pencils? By harnessing something they already love – sport!
Pobble’s Literacy Through Sport programme uses sport to motivate pupils aged 7–12 , making literacy more fun and purposeful. The scheme has partnered with large sporting groups like Hotel Football, Manchester, Headingley Park Stadium to run days to inspire reluctant writers.
I worked with Pobble to create their sub brand and marketing materials to launch the exciting creative writing scheme.
Client
Pobble
Deliverables
Branding identity
Brand guideline
Marketing assets
Animation
Role
Creative Direction
Get active, get writing!
The brand needs to work when supporting a range of sporting events. The simple logotype uses ‘building block’ typography which can be used in call-outs and marketing material to recognisable part of the bigger brand.
Photography features young people in high-energy sporting poses. Action lines and shapes give even more character to the imagery.
