Pobble is an award-winning edtech start-up. Tens of thousands of primary school teachers around the world use Pobble’s lessons and writing prompts to inspire their pupils to put pen to paper. I was brought into Pobble to overhaul its brand identity and provide it with the creative credibility that matched its growth ambitions. I headed-up a complete renaming and rebranding process, developing the company’s visual identity and tone of voice, aligning it with its vision and values. Pobble means ‘people’ in Celtic languages.