New mascot for Launch

Multi-award-winning paid media agency, Launch, are the paid media agency for ambitious businesses. They have recently rebranded with help from the fantastic Buddy Creative.

The team approached me to create illustrations for a new frog character. I worked with the team to illustrate a brand mascot who would eventually be christened 'Lolly' the frog. It was great to propose early concepts and develop the character through to the final version.

I created a series of poses which were later animated by Scott Devenport.

See Lolly in action: Launchonline.co.uk.